Cicilystyle.com hits the high street!
It’s only been 3 months since we launched Cicilystyle.com, our online fashion store, but wow, what an impact it’s had!
A small but perfectly formed website where fashionistas can find key fashion pieces that shout ‘I’m on it’!
A curated collection of clothing that encompasses the current trends we love, with no compromise on quality and at prices that don’t make us feel guilty! Our style, your way.
What we hadn’t realised when we launched our new fashion adventure was that it would start a very unexpected retail journey.
Cicilystyle.com was created under the influence of its big sister, Cicily Bridal. A beautiful bridal boutique that, for the last 6 years, has been inspiring fashion forward brides to express their individuality. A bridal shopping experience unmatched in the Midlands due to its modern wedding dress labels, a retail environment that can rival any luxury, fashionable high street boutique and a ‘no compromise’ attitude to quality and customer service.
So, we thought to ourselves, why does the relationship we have built with these amazing, modern brides have to end when they leave with their dress? How can we stay connected with them even after their wedding?
Fashion was the answer! The beautiful world of fashion which has no time limits and no boundaries. The sartorial world that connects, excites and inspires women regardless of where, when or who.
Cicilystyle.com was born.
So, in December, to introduce Cicilystyle.com and its first collection – the Party Edit, Cicily Bridal opened its doors to welcome a Pop-Up Shop for its little sister. A small rail of key party-wear pieces that brides, Mums, bridesmaids (well, pretty much any female that joined them for their appointment!) could browse through.
We knew that our launch collection would be a hit with Cicily Bridal’s customers but what we had not anticipated was the impact it would have on the high street!
Not only were brides and their entourage buying the gorgeous fashion but high street shoppers were popping in too, tempted in by the gorgeous party-wear in the impressive Cicily Bridal windows.
Without realising or ever intending to, we have created a totally unique shopping experience. The Cicilystyle.com Pop-Up shop now has a permanent home at Cicily Bridal. A gorgeous, capsule collection that sits harmoniously with the bridal dresses and accessories.
Bridal and fashion under one roof.
The Cicily Bridal and Cicilystyle.com rails provide the backdrop to an exciting and exclusive retail environment where not only our modern brides and their #weddingsquad can shop for fashion but also where high street fashionistas can pop in, buy the ‘now’ trends and experience luxury boutique shopping.
Don’t worry, if Ashby-de-la-Zouch is not your high street fashion stomping ground, Cicilystyle.com is still delivering online to fabulous fashionable women all over the country!